CHOo CHOo CHOo watch out, The RAILBLAZER is coming.
RAILBLAZER is a smart little box from Trilogical Railways' that embodies innovation
in the freight train industry. RAILBLAZER has the knowledge and expertise to monitor
and optimize freight trains, gathering valuable information and data that helps companies efficiently manage their train fleets.
The strategy process formulated the promise of “Knowledge is Power",
which led to the graphic language is drawing design inspiration from the realms high tech and big-data as well as from pioneers communist posters, therefore some of its main components - such as the colour scheme (light blue & grey), and the typography (the usage of a classical serif font) make it refreshingly different in the segment.
Done at Studio Re-Levant, Motion: Rino Avidar