The Brand positioning obtained from the strategy: "arrive to an unusual place".
Walking in the winding paths that surround the college in the green and isolated nature is an unusual or familiar experience for an academic college, it surprises and reflects the feeling that you have arrived at an unusual place.
The dominant line in the graphic language simulates the path of Oranim, which produces unexpected meetings between people from different backgrounds. from the meeting point that the line creates, new internal forms are also created.
Done at Re-Levant Design Studio.