New website for Gold Tree Group

GTG is an Israeli real estate investment company specializing mainly in properties in Switzerland and Germany. The chosen concept is the tree as having a dual story - Earth and sky, roots and treetop. The combination the two sides of the coin also embodies the company's place as an Israeli company in the European real estate world, and the occupation in a field that is seemingly cold and calculated, but (like almost any other business) ultimately deals with people. The existing logo is polished and the typography is switched to a contemporary San Serif font in two weights. In terms of the graphic language, some simple moves were made to transmit stability, confidence, and power; From the use of huge titles and the choice of a narrow and tall title font to minimalistic animated illustrations, and more. Thus, with subtle graphic-typographic means and with the help of content choices (the use of a timeline, the focus on numbers, etc.), GTG's renewed identity does not break the boundaries of the field in which the company operates but definitely places itself close to the contemporary and young edge of the field. Done at Re-Levant Design Studio.